Someone asks what you charge for a private session and you freeze. Here's how to price 1:1 sessions with a number you can say out loud.
Price the stretch of time, not the hour
Let's be honest: most of us price by guessing, then flinching. We say a number, watch the other person's face, and drop it before they've said a word.
Try something calmer. People don't come to you for sixty minutes. They come for what those minutes are for: a steadier morning, a practice they finally keep, a skill that makes Mondays easier.
One session rarely gets them there. A few in a row can start to. So sell a short, named run of sessions instead of a single hour. It's easier for them to say yes to, and easier for you to plan your month around.
Your floor comes from your week, not the internet
Skip the "what do coaches charge" rabbit hole for now. Look at two or three people near your niche later, just to check you're not wildly off. Start with your own calendar.
How many 1:1 sessions can you give in a week and still like your Thursday? That number, plus what you need to earn in a month, gives you a floor. Everything above it is your call.
Get a price you can say out loud in four steps
Count your sessions. Pick how many private sessions you can hold per week with energy left over. Example: 8 a week, so 32 a month.
Find your floor. Divide the monthly income you need by that count. Example: $3,200 ÷ 32 = $100 a session. That's the lowest you go, not the price.
Name one outcome in one sentence. "Four weeks to a morning routine you actually keep." Use your client's words, not yours.
Bundle and state the total. Set a single-session price above your floor, then package four sessions for a little less than four singles. Example: $120 single, $420 for the four-pack. Say the total first.
The move: a four-week pack for the person who already asked
Think of the student who's been to your class three times and asked, "Do you do one-on-one?" Or the newsletter reader who replied to say your last issue hit home. That person is your first buyer.
Offer them one thing: four 50-minute sessions, one a week, for one outcome, paid up front. Example numbers only: $420 for the pack, $120 for a single session if they'd rather try one first.
Write down what's in it: the four sessions, a short recap after each, and whatever else you're happy to include. Then stop adding. A small offer you can say in one breath beats a big one nobody can repeat.
This takes about 20 minutes today: your count, your floor, your sentence, your total. If someone needs treatment rather than coaching, that's a job for a licensed professional, so say so up front.
Copy this
Hey [name], thanks for asking. My one-on-one work is a four-week pack: four 50-minute sessions, one a week, focused on [what they told you they want]. It's $420 for the pack, paid up front, or $120 for a single session if you'd like to start with one. Want me to send you the link? (Swap in your own numbers.)
Your next step
Add your pack as a service in your Service Hub, with a starting price and a line about the outcome, so it shows on your Studio Site; SoloBase lets you sell a session as a pack, paid up front. Set the price once, and your Studio Site says it for you every time someone asks. Start your studio
Next up: Get found: how do people hear about me?